We are Blue Horizon Licensing, the leader in Brand Licensing in South Africa
Blue Horizon Licensing proudly serves as the exclusive licensing agency for Mattel brands in South Africa. We represent beloved names such as Barbie, Hot Wheels, Thomas & Friends, and Fisher-Price, among others. Our dedicated team collaborates with retailers and local partners to develop and market a wide range of products, from clothing and accessories to backpacks and home furnishings. Our mission is to be recognized as a leading Mattel Brand agency globally, by providing consumers with exciting products featuring their favourite brands, while offering retailers and partners the opportunity to grow their business with us.
WHAT WE DO
Brand Licensing
Brand Management
Brand Strategy
BRANDS WE REPRESENT
NEWS
Global Partnerships, Iconic Collaborations and New Adventures Across Mattel
Mattel continues to make waves with exciting global partnerships, standout Barbie celebrations, and new Hot Wheels experiences. From UNO’s international growth to Pingu’s immersive adventures, discover the latest highlights from across Mattel’s iconic brands.
Mattel Momentum: New Experiences, Iconic Launches and Global Fan Power
From major film and streaming moments to exciting Barbie, Hot Wheels, and UNO activations, Mattel continues to captivate fans worldwide. Discover the latest launches, collaborations, and experiences driving momentum across its iconic brands.
Masters of the Universe Arrives as Mattel Brands Keep the Momentum Going
The wait is finally over as Masters of the Universe takes centre stage with global fan celebrations and exciting new collaborations. Alongside the epic launch, Barbie, Ken, Hot Wheels, and other iconic Mattel brands continue to inspire with fresh experiences, collectible launches, and standout partnerships.
Epic Premieres and Exciting New Chapters Across Mattel Brands
May brought blockbuster moments and fresh brand experiences across the Mattel universe. From the global excitement surrounding Masters of the Universe to inspiring Barbie collaborations, high-octane Hot Wheels events, and innovative partnerships, Mattel continued to captivate fans and families around the world.